About · TECHMINES · Boutique NYC Web Design Agency · Est. 2015
About Techmines

BUILT ON STRATEGY.
OBSESSED WITH
CONVERSION.

Boutique by design. Senior specialists on every project. Strategy included — not sold separately.

The Origin

HOW TECHMINES
CAME TO BE.

Techmines started in 2015 in India — not as an agency, but as an obsession. The founding team noticed something that kept them up at night: the gap between websites that looked good and websites that actually worked. Most looked fine. Almost none converted. The question was simple: why?

For nearly a decade, the team studied that gap. Working on sites across manufacturing, hospitality, healthcare, jewelry, and professional services — testing what moved conversion needles and what was just decoration. The answer was consistently the same: design without strategy is just aesthetics. And aesthetics don't pay invoices.

In 2024, Techmines brought that obsession to New York City. Because NYC doesn't reward average — and the businesses here don't want to settle for it either. Techmines is built for founders and operators who understand that a website isn't a cost centre. It's a revenue system. And it should perform like one.

Today we work with businesses in luxury, jewelry, manufacturing, and high-ticket services — markets where premium positioning is non-negotiable and a bad first impression costs real money. We take four projects per quarter. Not because we can't handle more, but because each one deserves everything we have.

How We Think

THREE BELIEFS THAT
DRIVE EVERYTHING.

01

"Design without strategy is decoration."

A beautiful site that doesn't convert is an expensive mistake. Every layout decision, every section, every CTA needs a strategic reason to exist. We start with the outcome — more enquiries, more trust, more revenue — and design backwards from there. Aesthetics follow strategy. Never the other way around.

02

"Speed is a feature, not a bonus."

Every second of load time costs you conversions. Google measures it. Buyers feel it. A slow site doesn't just frustrate users — it actively communicates that your business isn't serious. We engineer performance into the foundation of every build. Sub-2-second load times aren't aspirational for us. They're standard.

03

"Your site should work while you sleep."

The best business development tool you own runs 24 hours a day, seven days a week, in every timezone your buyers are in. It should be qualifying leads, building trust, answering objections, and booking calls — without you lifting a finger. If your site isn't doing that, it's not working hard enough.

Leadership

SETU UPADHYAY

Founder & CEO · Techmines · New York City

Techmines was founded to solve a problem that most agencies ignore: businesses with genuinely exceptional products and services losing revenue because their websites don't communicate that. Not from lack of effort — from lack of strategy.

Under Setu's leadership, every project at Techmines is handled by senior specialists — not handed off to juniors after the first call. The team that scopes your project is the team that delivers it. That's a structural choice, not a coincidence.

48+ projects delivered across 12 industries Clients in 8 countries — India, USA, UK, UAE and beyond Est. 2015 India · 2024 New York City Specialisation: luxury, jewelry, manufacturing, high-ticket B2B
Setu Upadhyay, Founder & CEO of Techmines
Setu Upadhyay Founder & CEO
The Model

WHY BOUTIQUE
BEATS BIG.

Techmines — Boutique
  • Senior specialists on every project — no juniors
  • No account managers between you and the work
  • Strategy included — not sold separately
  • 4 projects per quarter — full focus on each
  • Single point of contact, brief to launch
  • No deposit until design is approved
  • Speed: 6 weeks brief to live site
Large Agency
  • Account manager is your day-to-day contact
  • Junior designers do the actual execution
  • Strategy is an additional line item
  • Your project is one of dozens running in parallel
  • Multiple handoffs between departments
  • Significant deposit required upfront
  • Timelines often stretch to 3–6 months
Freelancer
  • Usually one skill — design or dev, rarely both
  • No strategic input beyond the task asked
  • SEO and conversion typically out of scope
  • Availability inconsistent, no team backup
  • Post-launch support often drops off
  • No long-term accountability for results
  • Quality varies significantly
By the Numbers

EIGHT YEARS.
ONE STANDARD.

2015 Year founded — India
48+ Projects delivered across 12+ industries
8 Countries reached by client sites
4.9 Average client satisfaction rating
Clients & Industries

BUSINESSES THAT
TRUSTED US.

B2B Jewelry · NYC
Diamond Mfg · India & USA
B2B Services · India
SaaS · Global
Textile Mfg · India
Electronics · India
Manufacturing · India
Steel Mfg · India
Manufacturing · India
Plastics · India
Healthcare · India
Travel · India
Let's Talk

LET'S TALK ABOUT YOUR PROJECT.

You've read the story. You know what we stand for. If that matches what you're looking for — let's talk. 3 minutes. No pitch deck. Direct conversation.

No deposit until you approve the initial design.
Book a call Start Project