ZERO PRESENCE
TO 8 COUNTRIES.
C6 had the industry's first carbon-neutral diamond foundry and no one knew it. We built the digital identity that changed that — from scratch.
THE BEST PRODUCT
NO ONE HAD HEARD OF.
C6 Lab Grown Diamonds had built something the diamond industry hadn't seen before — a carbon-neutral lab-grown diamond foundry in Surat, India. The product was exceptional: chemically identical to mined diamonds, grown with renewable energy, and positioned to command premium prices in a rapidly growing global market.
The digital situation was the opposite. No website. No brand identity. No Google presence. No way for an international buyer — in the US, Europe, or Southeast Asia — to find them, evaluate them, or trust them enough to place an order. When they launched, they were functionally invisible.
In the lab-grown diamond market, credibility is everything. Buyers are committing significant capital to stones they haven't touched. If your digital presence doesn't communicate precision, integrity, and permanence, you don't get the call. C6 wasn't getting calls — not because they lacked the product, but because they had no platform to communicate it.
They came to us with a blank canvas and a clear ambition: build the digital infrastructure to compete globally. We had 8 weeks before their first trade show in the US.
BUILD EVERYTHING.
START NOTHING TWICE.
C6 came with no existing brand assets — no logo, no colour palette, no typography. Everything had to be built from the ground up, and it all had to be right the first time. The trade show deadline was fixed. There was no room for a brand that needed iterating.
A website and logo before their first US trade show — something professional enough to hand a business card and say "look us up."
A complete brand identity, a conversion-engineered B2B website, an SEO strategy targeting international diamond buyers, and the foundational credibility infrastructure for global market entry.
The strategic insight: in the diamond trade, brand perception is product perception. We weren't just building a site. We were building the first impression of a company that would need to earn trust from buyers in New York, Dubai, Antwerp, and Mumbai simultaneously. Every design decision was made with that buyer in the room.
BRAND FIRST.
EVERYTHING FOLLOWS.
We started where we always start on brand-from-scratch projects: the market. Who are the established players? What visual language do they use? Where is the white space that C6 could own?
Mapped the visual landscape of premium diamond brands globally. Built C6's positioning around three pillars: precision (carbon-neutral, lab-controlled quality), transparency (certifications, process), and premium modernity. Developed logo, colour system, typography, and brand guidelines in two weeks.
Identified the search terms international B2B diamond buyers use at each stage of the procurement process. Built a page architecture that captured high-intent searches across loose stones, wholesale, certification, and carbon-neutral positioning — terms competitors hadn't claimed.
Designed for the international trade buyer: product clarity, certification display, process transparency, and an inquiry flow that qualified buyers rather than just collecting leads. Desktop-first with full mobile parity — diamond buyers research on both.
Launched within 8 weeks. Then ran ongoing SEO for 6 months: content creation targeting buyer-intent terms, technical improvements, international schema, and link architecture. The organic traffic growth in that period was the compound return on the foundation we'd built.
THE BRAND & SITE.
FROM ZERO
TO EVERYWHERE.
Measured at 6 months post-launch. Built entirely on organic search — zero paid advertising budget used for traffic acquisition.
"We had the best lab-grown diamonds in India and no one knew it. Techmines built us a site that matched what we produce. Organic traffic grew 420% in 6 months. We went from zero inbound to fielding buyer inquiries from 8 countries — including the US. It paid for itself in the first quarter. Before Techmines, we were invisible. After, we were competing globally."
C6 reinforced something we believe deeply: brand and SEO aren't separate disciplines — they're the same conversation. The visual language that communicates premium to a buyer in Dubai needs to match the language that earns a ranking for the search they used to find you. When brand strategy and keyword strategy are built together from day one, the results compound faster and stick longer. That integration is now core to every brand-from-scratch project we take on.
READY TO COMPETE GLOBALLY?
C6 went from zero digital presence to 8 countries in 6 months. The formula works. Tell us about your business.
No deposit until you approve the initial design.